Ahead of the Lions Health Festival in June, Weber Shandwick Geneva welcomed key clients and friends to an afternoon of exploration into what makes healthcare communications truly engaging and impactful. The exclusive event was held in Geneva on 16 April, and hosted by Louise Benson, Lions Health Festival Director; Peter Matheson Gay, EVP, Creative Director, Weber Shandwick Health and Tom Beckman, Executive Creative Director, Prime Weber Shandwick and Chair, Global Creative Collective.
We discussed a variety of topics including the myth that healthcare is a creatively resistant environment, how social media and digital can be harnessed to engage and raise awareness, and the importance of marrying brand objectives with broader social truths to provide context and resonance. As advertising collides with popular culture, brands are being challenged to remain authentic and need to find their voice in today’s world.
Nick Stravs, President, EMEA Client Experience and International Consulting and Managing Director, Weber Shandwick Geneva, said, “I am delighted to be able to connect our clients with world-class expertise; events like this can help them achieve their goals by giving them the time out to think strategically and creatively about their business.”