Last week, our CEO, Nick Stravs joined Tony Johnston on local radio channel “World Radio Switzerland” to talk about the changing media landscape, impact of social media in PR and the consumer’s rapidly changing media consumption habits. With key insights into how to know your audience, how to deal with reputation issues online and make the most of digital platforms – this session is worth a listen to.
A key takeaway from Nick; “It really is all about storytelling, which is such a fundamental means of communication. It needs to have a human touch, be real, and engaging… and a touch of humour never hurts!”
Listen to the full interview here: