Weber Shandwick, one of the world’s leading global public relations firms, has announced the appointment of Patrick Harrison, former press secretary at Clarence House and St James Palace, as director of Reputation Management & Strategic Media Relations. Harrison joins the firm in the new year to further strengthen the deep expertise within the firm’s Corporate offering.
“I’m delighted to be joining the innovative and award-winning team at Weber Shandwick,” said Harrison. “Finding new and engaging ways to communicate in order to protect and strengthen reputation has been at the core of my work for the Royal Family over the past decade. I’m thrilled to be able to apply my skills and experience in reputation management and media relations to exciting opportunities with our clients.”
Harrison has more than twenty years of high-profile media relations and communications experience working directly for the Royal Family and in various government departments in Whitehall. He played a critical role in enhancing The Prince of Wales’ and The Duchess of Cornwall’s reputations as well as public understanding of their work. He also managed the “St Andrews Agreement” which secured a media-free zone around Prince William during his university years.
“Patrick is a uniquely experienced public relations professional who has helped transform communications with one of the most high-profile and often sensitive institutions in the world,” said Colin Byrne, CEO, U.K. and EMEA, Weber Shandwick. “His strategic counsel, wide experience on high profile stories and events, and modernising approach to communications will be of great value to our clients.”