Weber Shandwick was the only PR firm at the 2013 Cannes Lions International Festival of Creativity to receive honours for work on a Grand Prix Lion-winning campaign and was the only PR firm to win more than one Gold Lion.
Now in its 60th year, the Cannes Lions International Festival of Creativity, has set a benchmark for excellence in creative communications.
“It’s a thrill to be honoured with top awards, alongside our client partners,” said Gail Heimann, President, Weber Shandwick, and last year’s head of the PR Lions jury. “These awards represent the pinnacle of creative work and ideation across the global marketing spectrum. We are so proud our work has been recognised as we are committed to raising the creative bar for our firm and the industry.”
Weber Shandwick, its clients and agency partners won Cannes Lions in the following categories:
Cyber Grand Prix and Gold PR Lion (Consumer Goods Category) – The 100-day OREO “Daily Twist” campaign, executed in partnership with DraftFCB New York, featured a digital advertisement in real-time every day that reflected the latest happenings, pop culture news, milestones or celebrations taking place in the world.
Gold PR Lion (Crisis & Issue Management Category) – The “We Believe in D&T” lobbying campaign, developed by Weber Shandwick on behalf of The Design and Technology Association in the United Kingdom, focused on forming a coalition of parliamentarians, opinion leaders, policymakers and using endorsements from the business community. The campaign successfully petitioned the Department for Education to retain Design and Technology (DT) as a statutory subject within the National Curriculum.
Bronze PR Lion (Best Use of Sponsorship Category) – EDF Energy’s “Energy of the Nation” campaign celebrated the 2012 London Olympics. The campaign centered on the idea of displaying the world’s first social media-powered lightshow on the EDF Energy London Eye and contributed to EDF Energy being ranked as the number one domestic sponsor associated with London 2012.
Weber Shandwick also was shortlisted in the Cyber Lions (Charities, Public Health & Safety, Public Awareness Messages category) for its work with the W.K. Kellogg Foundation America Healing Program, and also in the PR Lions for EDF Energy in the Tech & Manufacturing category.
Live Streamed Cannes Panel on Real Time Engagement
In addition, the company also hosted “Adventures in Real-Time: Guts Speed and Storytelling,” a lively panel discussion moderated by CNN Anchor Ashleigh Banfield. The Tuesday, June 18th session, which focused on the highs, lows and impact of real-time content creation, distribution and response — from both the journalist and brand perspective — was streamed live and also rebroadcast for audiences in North America. Panelists included Christine Cea, Unilever’s senior director, marketing communications; Mohamed Chebaro, news editor, Al Arabiya; Michael Dwan, director, creative partnerships, Microsoft Yarn Group, Martina Lacey, deputy editor, M&M Global and Chris Perry, president, digital at Weber Shandwick. View the session here: http://bit.ly/CannesRTM.