Weber Shandwick has announced the opening of an owned office in Bogotá, to further expand its presence in Latin America and meet growing demand from domestic and multinational companies in the region. Paula Restrepo has been named managing director and will lead operations there. Weber Shandwick’s expansive network across Latin America, with over 200 communications professionals, now includes owned offices in Colombia, Brazil and Mexico, with affiliates in Argentina, Chile and Peru. The Bogotá office also builds on a long-standing relationship between Weber Shandwick and the Republic of Colombia.
“In 1985, Virgilio Barco visited our offices in New York. He went on to be elected President, and we started what would become a special bond between our company and Colombia,” said Weber Shandwick Chairman Jack Leslie. “For decades, we have taken great pride and care in advising institutions and leaders in Colombia and we are thrilled to now have an owned office in the country to continue and expand upon our service.”
“Colombia is the third fastest growing economy in Latin America and is poised for substantial business opportunity,” complemented Laura Schoen, chair, Latin America. “Weber Shandwick will meet increasing client investment and interest in Colombia, and our presence in Bogotá anchors our capabilities even deeper in Latin America.”
Weber Shandwick’s Bogotá office opened in partnership with fellow Interpublic advertising and marketing agency, McCann, to achieve optimum collaboration and efficiency in client service.
As managing director, Restrepo is charged with establishing Weber Shandwick as a leading communications partner to local and multinational organisations within the region. She joins from an influencer marketing technology firm, where she was acting COO. A trained industrial engineer and digital media pioneer in Colombia, Restrepo has over a decade of experience in business strategy, communications and marketing campaign development with experience in the development of digital strategies. Previously, Restrepo was a senior vice president at Edelman, which acquired a local PR company she helped build from the ground up. Restrepo has also held in-house marketing and communications roles for various companies, including a retailer unit from Organizacion Corona. Her work with top domestic and international brands in Colombia adds considerable value and rigour to Weber Shandwick’s Bogotá operations.