LSA Lunch Time Podcast: "Sustainable and Responsible Communication" with Anna Gallais 

For the 9th edition of the LSA LUNCH TIME podcast in French-speaking Switzerland, Anna Gallais (Head of Consumer Health & Wellness EMEA at Weber Shandwick) and François-Louis Noël (Director, miind agency) discuss the crucial topic of sustainable and responsible communication.

 

In this conversation, Anna Gallais and François-Louis Noël addressed the issue of sustainable and responsible communication.

“In everything to do with sustainable and responsible communication, it’s even more important than in other campaigns to be able to show the impact we manage to generate through communication, to show how we can change attitudes and generate more ecological awareness.”

Anna Gallais, Managing Director at Weber Shandwick

Climate change has a direct impact on society. Individuals, whether employees or consumers are increasingly aware of the issues surrounding sustainable and responsible communication. Companies must be able to meet the expectations of their customers and employees. Sustainable and responsible communication is a complex field where the word of companies is sometimes called into question.

“As a communications agency, we are increasingly called upon to consider the elements of sustainable and responsible communication that shape our society but which don’t always meet with unanimous approval. This makes it all the more important to succeed in communicating, informing and convincing.”

François-Louis Noël, Director, miind agency

How do we deal with the loss of consumer confidence, greenwashing, eco-silence, eco-transparency? What’s at stake? How can we support sustainable, responsible communication?

 

Discover their expert viewpoints and advice on these areas at the heart of our society:  https://leadingswissagencies.ch/fr/podcast-lunch-time-romandie-anna-gallais-francois-louis-noel/