Lynn Croteau

Lynn joined Weber Shandwick in 2024 to lead Strategy, ensuring every client approach is rooted in insight and built for impact. She brings over 20 years of experience in FMCG, including leadership roles at Procter & Gamble in Canada and Switzerland, where she shaped commercial strategy for global brands like Gillette and Head & Shoulders. Her career spans sales, insights, shopper design, and business development, with a strong focus on creating joint value with partners. Lynn is known for her thoughtful, bold thinking and passion for solving complex business challenges. Originally from Canada, she holds degrees in Life Science and Commerce from Queen’s University.