Michael Tonetti
Account Director, Corporate
Michael Tonetti
Account Director, Corporate
Where did you grow up?
Las Vegas, Nevada in United States
What’s your role like as an Account Director?
Being an Account Director is a mix of big-picture and hands-on.
I’m working with senior leadership to help set strategy, keeping budgets and projects on track, but also rolling up my sleeves on the deliverables. What I really like is that we don’t work in siloes. We play to our strengths to get the best results for clients.
What’s been your favorite project since joining Weber Shandwick Switzerland?
I’d have to say my first project, which was for a major player in the shipping industry. We helped them refresh their corporate narrative and strengthen their crisis preparedness plan.
Both projects involved in-person workshops with the client, which allowed us to hear directly from their internal leadership about their own vision for the company and the challenges they’re facing. It’s been really rewarding to see our work come to life in their day-to-day operations.
You’ve lived in both L.A. and Geneva
what’s something you love about each?
Los Angeles: Incredible food from all over the world
Geneva: The lake, and the ease of access to nature in general
What’s a cause or issue you care deeply about?
Nature conservation, trail maintenance, safer streets