Fédération Equestre Internationale (FEI)
Project: Paris 2024 Olympic Games – FEI Media Outreach
Paris 2024 Olympic Games
We enhanced the visibility and reputation of the equestrian disciplines at the Paris 2024 Olympics, prioritizing horse welfare.
01The Context
As the only Olympic sport involving animals, horse riding’s focus is often on ensuring horse welfare, from transport to on-site care.
02The Move
Highlighting FEI’s action plan for horse protection at Paris 2024 Olympics.
03The Action
Highlighting the sporting and extraordinary stories of the athletes and horses competing, in about thirty markets, focusing on the care given to horses, from transport to on-site care.
04The Impact
29 markets activated, 17 media articles, and 7 interviews boosted discipline visibility ahead of Los Angeles 2028 Olympics
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