Caterpillar
Project: Secret Life of Quarries
Secret Lives of Quarries
After Caterpillar’s keynote quarrying event was thwarted by COVID, they needed a new way to reach prospective clients and generate new business. Time to turn off the lights and let the machines to do the talking.
01The Context
When COVID hit, Caterpillar was forced to cancel its flagship quarrying event, a key pipeline for new business. They needed a new way to reach prospective clients.
02The Move
We leaned into the limitations around human interaction and let machines do the talking instead. Quarrying brought to life through innovative virtual storytelling.
03The Action
The Secret Life of Quarries, a uniquely intimate mini-series revealing the secrets underlying every successful quarrying operation. A new perspective on quarrying.
04The Impact
The series was watched over 2.5 million times and new business enquiries received from all over the world. More than any previous quarrying event.
Let’s talk
Ready to make an impact? Build something brave? Let’s do it together.
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