ICRC
Project: The Last Mile
The Last Mile
With COVID-19 vaccination rates as low as 2% in war zones, the ICRC are dedicated to delivering vaccines to the frontlines. We showed the world what that looks like with a groundbreaking film told from the perspective of the vaccines themselves.
01The Context
COVID-19 vaccination rates in conflict zones are as low as 2%. ICRC workers risk their lives attempting to deliver vaccines to the front line.
02The Move
The ICRC say the first step to solving the problem is making it known. So, we showed the world what it’s really like attempting to deliver vaccines to war zones.
03The Action
A ground-breaking film told from the perspective of the vaccines themselves, documenting the journey from a western country to the last mile in a conflict zone.
04The Impact
The film was showcased at Times Square and Shibuya Crossing in Tokyo. It achieved 25m reach, 600k+ impressions and sparked huge conversation about ICRC.
Let’s talk
Ready to make an impact? Build something brave? Let’s do it together.
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