Welcome to Syzerland 

Syz has a unique positioning, offering both Swiss bank solidity and boutique agility. The bank needed to convey this value proposition as the Swiss banking landscape was undergoing massive changes: the end of banking secrecy, UBS’ acquisition of Credit Suisse, and more.

Reposition Syz Bank by leveraging its brand’s tongue-in-cheek identity to stand out from the typical Sea of Sameness that most Swiss private banks fall into.

Welcome to Syzerland, a brand and ad campaign highlighting how Syz Bank offers an alternative to traditional wealth management through Syz’s unique tone of voice and vibrant illustrations.

Rolled out in print, online and across key locations such as Geneva and Zurich airports.

Internally, employees confidently communicate Syz’s new brand identity.