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Saturday 30 April, 2016

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Blog post #52: The new entertainment ecosystem

08 Apr 2016

My daughters are nearly two. Twins. They don’t get much screen time: maybe a bit of sport on the weekends, some music video channels in the morning or the occasional Attenborough documentary. But they already know how to speak to Siri. They don’t know what it is, they don’t care about AI or that Sir Tim-Berners Lee says it’s the most important thing to ever happen to us, but they do know that if they hold the button down and squeal, they’ll get a response. And it may be just a short leap that transforms Siri into their favourite Disney character or, when they’re a bit older, a direct line to their favourite sports team or fashion label.
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Gender Forward Pioneer Index: World’s Most Reputable Companies Have More Women in Senior Management

08 Mar 2016

Weber Shandwick has released its Gender Forward Pioneer (GFP) 2016 Index, which measures the percentage of women in senior management positions at Fortune Global 500 companies. The Index is a supplement to Gender Equality in the Executive Ranks: A Paradox - The Journey to 2030, a global study sponsored by Weber Shandwick and KRC Research and conducted by The Economist Intelligence Unit (EIU). According to the GFP Index, only 10.9% of senior executives at the world’s largest 500 companies are women.

Weber Shandwick Switzerland has a new home

03 Mar 2016

Between the Jet d'Eau and the Old Town At Cours de Rive in the heart of Geneva
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Adam Clyne chats to Facebook Director Julien Codorniou

25 Feb 2016

The fourth in our series of Tech Talks sees Adam Clyne, Head of Digital for Weber Shandwick EMEA in conversation with Julien Codorniou, Director, Platform Partnerships & Facebook at Work about the imminent global launch of Facebook at Work, the changing shape of employee communications and connecting the workplace.
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Weber Shandwick’s Social Impact Team Introduces Second Innovation Trends Report on Always-On Transparency

09 Feb 2016

Weber Shandwick’s Social Impact practice, a global team working at the intersection of corporate social responsibility, sustainability and social issues, continues its exploration of key macro trends that are shaping the future of social impact work with the introduction of its new Always-On Transparency report. This second report in the five-part Innovation Trends Report series explores the role of transparency in building trust, credibility and the right to operate for corporations, nonprofits, foundations and government entities.

Prime Named to Contagious Pioneers 2016, Honouring the Best and Bravest Agencies in the World

04 Jan 2016

Prime, a Weber Shandwick company, was named to the inaugural list of Contagious Pioneers, “a ranking of the agencies around the globe that consistently set the standard for excellence and innovation in marketing.” The 12 agencies honoured as the Contagious Pioneers 2016 were selected by the editors of Contagious, a marketing intelligence service focused on innovation and creativity.
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Weber Shandwick is First Global PR Firm on Facebook at Work

17 Dec 2015

The pilot is part of the firm’s ongoing effort to explore and understand new innovative communications platforms for clients engaging important constituencies, including employees. Weber Shandwick employees across various teams and global locations will be a part of the pilot programme initially. The agency pilot will include teams with varied organisational structures and workflows to understand the platform’s best use-cases for different types of clients, as well as for the firm itself.
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Investing in What Matters

24 Nov 2015

The recent United Nations General Assembly convened 193 member states and took an important step in approving new Global Goals for Sustainable Development, focused on critical areas: people, planet, prosperity, peace and partnership. This ambitious agenda for the next 15 years recognises that ending poverty must go hand-in-hand with efforts to build economic growth and address a range of social needs, including tackling climate change. It’s an agenda that Weber Shandwick is energised to support – and has been supporting – in partnership with our clients. Weber Shandwick is proud to be supporting more than 150 client assignments focused on the 17 new Global Goals, spanning creative campaigns focused on poverty, hunger, gender equality, economic growth and more.

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